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Influencer marketing can bring a big boost to your brand. Here are four tips to help you secure your first influencer collaboration.
Influencer marketing has exploded in popularity in recent years, and for good reason.
Working with online influencers is a valuable way to improve brand awareness, improve your SEO, increase customer trust in your brand and strengthen the online engagement with your social media channels.
User-generated content (UGC) is key in today’s content-dominated world. Not only is it highly influential (84% of millennials say UGC specifically influences their purchases) and incredibly trusted (47% of millennials and 36% of baby boomers trust UGC whereas only 25% of both demographics say they trust branded content), but UGC is incredibly versatile for brands who are able to repurpose the content strategically and effectively. And the more a brand shares UGC, the more customers want to see their content being shared.