Posts in Tips & Tools
Working With Influencers To Promote Your Brand

Influencer marketing has exploded in popularity in recent years, and for good reason.

Working with online influencers is a valuable way to improve brand awareness, improve your SEO, increase customer trust in your brand and strengthen the online engagement with your social media channels.

Read More
4 ways brands need to utilize user-generated content

User-generated content (UGC) is key in today’s content-dominated world. Not only is it highly influential (84% of millennials say UGC specifically influences their purchases) and incredibly trusted (47% of millennials and 36% of baby boomers trust UGC whereas only 25% of both demographics say they trust branded content), but UGC is incredibly versatile for brands who are able to repurpose the content strategically and effectively. And the more a brand shares UGC, the more customers want to see their content being shared.

Read More
Get ready: Holiday campaigns

If you aren’t thinking about the holiday season already, it’s time to get on board! Christmas may be 83 days away, and Hanukkah starts in 60, but high-performing campaigns start in just over a month. If you’re wanting to see a boost in sales from the busiest shopping time of the year, here are some quick and easy ways you can get ready.

Read More
Why does my product line need content marketing?

For any brand to stand out today, content is king. In fact, 84% of people expect brands to provide content that entertains, tells stories, provides solutions, or creates experiences and events. The sad fact is, 60% of content produced by brands is declared as poor, irrelevant, or failing to deliver.

Read More
6 reasons you should consider an influencer campaign for your next product launch

Arguably the most popular marketing trend of the year, influencer campaigns continue to flood newsfeeds and brand strategies everywhere. From Beyonce levels of partnership, to collaborating with your local blogger, influencer marketing is an accessible and high-value tool any business can utilize. This is especially true for building hype and awareness of new products. But is it the right choice for your brand?

Read More
Tips & ToolsMegan te Boekhorst
4 reasons small businesses need to think about their PR

When deciding what to manage themselves or when to bring in an expert, one thing business owners need to carefully consider is their public relations. Often considered a ‘nice to have’ or a lower priority, many entrepreneurs neglect their PR to focus on other aspects of their business. This can be harmful to any small business, especially in the long run.

Read More
What is public relations and why does it differ from marketing?

Many small business owners don’t fully understand the differences between marketing and public relations, and it’s an important distinction to make. While PR does fall under the larger umbrella of marketing, there are many significant distinctions that set PR apart. And it’s important for PR professionals to think differently than marketers in order to see success.

Read More