small business tips

Working With Influencers To Promote Your Brand

Working With Influencers To Promote Your Brand

Influencer marketing has exploded in popularity in recent years, and for good reason.

Working with online influencers is a valuable way to improve brand awareness, improve your SEO, increase customer trust in your brand and strengthen the online engagement with your social media channels.

Get ready: Holiday campaigns

Get ready: Holiday campaigns

If you aren’t thinking about the holiday season already, it’s time to get on board! Christmas may be 83 days away, and Hanukkah starts in 60, but high-performing campaigns start in just over a month. If you’re wanting to see a boost in sales from the busiest shopping time of the year, here are some quick and easy ways you can get ready.

4 reasons small businesses need to think about their PR

4 reasons small businesses need to think about their PR

When deciding what to manage themselves or when to bring in an expert, one thing business owners need to carefully consider is their public relations. Often considered a ‘nice to have’ or a lower priority, many entrepreneurs neglect their PR to focus on other aspects of their business. This can be harmful to any small business, especially in the long run.