For any brand to stand out today, content is king. In fact, 84% of people expect brands to provide content that entertains, tells stories, provides solutions, or creates experiences and events. The sad fact is, 60% of content produced by brands is declared as poor, irrelevant, or failing to deliver.
Many small business owners don’t fully understand the differences between marketing and public relations, and it’s an important distinction to make. While PR does fall under the larger umbrella of marketing, there are many significant distinctions that set PR apart. And it’s important for PR professionals to think differently than marketers in order to see success.