public relations

Working With Influencers To Promote Your Brand

Working With Influencers To Promote Your Brand

Influencer marketing has exploded in popularity in recent years, and for good reason.

Working with online influencers is a valuable way to improve brand awareness, improve your SEO, increase customer trust in your brand and strengthen the online engagement with your social media channels.

Get ready: Holiday campaigns

Get ready: Holiday campaigns

If you aren’t thinking about the holiday season already, it’s time to get on board! Christmas may be 83 days away, and Hanukkah starts in 60, but high-performing campaigns start in just over a month. If you’re wanting to see a boost in sales from the busiest shopping time of the year, here are some quick and easy ways you can get ready.

Why does my product line need content marketing?

Why does my product line need content marketing?

For any brand to stand out today, content is king. In fact, 84% of people expect brands to provide content that entertains, tells stories, provides solutions, or creates experiences and events. The sad fact is, 60% of content produced by brands is declared as poor, irrelevant, or failing to deliver.

What goes into conducting a brand shoot

What goes into conducting a brand shoot

You’ve read the articles on ensuring your business’ Instagram sees love and you’ve heard them loud and clear: you need custom, on-brand content for your feed. Easy peasy, right? Actually, a lot goes into executing a well-thought out, strategic brand shoot. It often begins weeks before anyone picks up their camera, and last long after the last click of a shutter.

The Bottom Line: The costs behind the Boss Babe Brunch

The Bottom Line: The costs behind the Boss Babe Brunch

If you’re considering hosting a media event for your product launch or wish to foster a stronger connection to your key customers through an event, it can be difficult to plan how much you need to spend. To help, we’re going behind the scenes of the Boss Babe Brunch and breaking down the actual* costs of producing a luxury brunch event for 30 women

The Boss Babe Brunch celebrates rockstar women behind Toronto’s entrepreneur community

The Boss Babe Brunch celebrates rockstar women behind Toronto’s entrepreneur community

After three months of planning, the inaugural Boss Babe Brunch took place July 22 from 11am – 1pm at The Drake Sky Yard for a relaxing, inclusive social brunch. Guests mingled over welcome mimosas, savoured drool-worthy eats ready for the ‘gramming, and heard unique insights from special guest Lauren McPhilips of This Renegade Love.

4 reasons small businesses need to think about their PR

4 reasons small businesses need to think about their PR

When deciding what to manage themselves or when to bring in an expert, one thing business owners need to carefully consider is their public relations. Often considered a ‘nice to have’ or a lower priority, many entrepreneurs neglect their PR to focus on other aspects of their business. This can be harmful to any small business, especially in the long run.

What is public relations and why does it differ from marketing?

What is public relations and why does it differ from marketing?

Many small business owners don’t fully understand the differences between marketing and public relations, and it’s an important distinction to make. While PR does fall under the larger umbrella of marketing, there are many significant distinctions that set PR apart. And it’s important for PR professionals to think differently than marketers in order to see success.