branding

Working With Influencers To Promote Your Brand

Working With Influencers To Promote Your Brand

Influencer marketing has exploded in popularity in recent years, and for good reason.

Working with online influencers is a valuable way to improve brand awareness, improve your SEO, increase customer trust in your brand and strengthen the online engagement with your social media channels.

Why does my product line need content marketing?

Why does my product line need content marketing?

For any brand to stand out today, content is king. In fact, 84% of people expect brands to provide content that entertains, tells stories, provides solutions, or creates experiences and events. The sad fact is, 60% of content produced by brands is declared as poor, irrelevant, or failing to deliver.

What goes into conducting a brand shoot

What goes into conducting a brand shoot

You’ve read the articles on ensuring your business’ Instagram sees love and you’ve heard them loud and clear: you need custom, on-brand content for your feed. Easy peasy, right? Actually, a lot goes into executing a well-thought out, strategic brand shoot. It often begins weeks before anyone picks up their camera, and last long after the last click of a shutter.

The Boss Babe Brunch celebrates rockstar women behind Toronto’s entrepreneur community

The Boss Babe Brunch celebrates rockstar women behind Toronto’s entrepreneur community

After three months of planning, the inaugural Boss Babe Brunch took place July 22 from 11am – 1pm at The Drake Sky Yard for a relaxing, inclusive social brunch. Guests mingled over welcome mimosas, savoured drool-worthy eats ready for the ‘gramming, and heard unique insights from special guest Lauren McPhilips of This Renegade Love.

3 types of photography all businesses need

3 types of photography all businesses need

More than ever, visual content is critical in your branding and marketing strategy. Biologically speaking, the brain is hardwired to respond to visuals far better than copy. Not only do humans understand visual information quicker, we are also more likely to remember visuals over the written word.