Influencer marketing can bring a big boost to your brand. Here are four tips to help you secure your first influencer collaboration.
View this post on Instagram
Hands up if you want to grow your audience and drive sales through the power of influencer marketing 🙋🏻♀️🙋🏻♀️ #sequoiaatwork #theeverygirl #thefutureisfreelance #womensupportingwomen #beyourownboss #womenwhohustle #creativeminds #handsandhustle #sayyestosuccess #makeithappen #creativeprocess #smallbiz #entrepreneurship #ecommerce #beyourownboss#buildyourempire #dowhatyoulove #createcultivate #womenwithambition #tipsandtricks #tools #influencermarketing #contentmarketing #marketingtricks #marketingtools
1. Find the right influencer
Anyone can be an influencer, even if they don’t identify as one. That’s why it’s so important to make sure your brand works with the right influencer from the start. That begins with research. Look beyond the number of people who follow them. In fact, influencers with a smaller follower count can drive far better results for brands than those with massive followings. Engagement and brand alignment is key above all else. Do people respond to the influencer’s content in meaningful ways? Do their posts align with the tone and type of content your brand aims for?
2. Be clear with your expectations
While it’s useful to give influencers creative freedom, it’s also important to be clear in what you’re looking for out of your collaboration. Put together a contract or creative brief that outlines the types of posts you look to see, when the content needs to be shared, and the compensation for the influencer.
3. Compensate fairly
This is a two-way partnership, and influencers don’t work for free. In fact, be wary of influencers who are willing to work without compensation. You run a high risk of seeing little to no results, poor quality work, and hurting your brand reputation in the influencer community. That being said, what qualifies as fair compensation varies greatly. It takes into account who you’re working with, what you’re asking of them, and the commitment required of them.
4. Work toward building long-term relationships
From the moment you first engage with an influencer to the conclusion of your collaboration, you have the opportunity to develop a meaningful relationship with them. Creating a memorable experience for them will not only improve the quality of work they produce for you, but will increase their willingness to work with you again.