4 Tips to secure your first influencer collaboration

Influencer marketing can bring a big boost to your brand. Here are four tips to help you secure your first influencer collaboration.

1. Find the right influencer

Anyone can be an influencer, even if they don’t identify as one. That’s why it’s so important to make sure your brand works with the right influencer from the start. That begins with research. Look beyond the number of people who follow them. In fact, influencers with a smaller follower count can drive far better results for brands than those with massive followings. Engagement and brand alignment is key above all else. Do people respond to the influencer’s content in meaningful ways? Do their posts align with the tone and type of content your brand aims for?

2. Be clear with your expectations

While it’s useful to give influencers creative freedom, it’s also important to be clear in what you’re looking for out of your collaboration. Put together a contract or creative brief that outlines the types of posts you look to see, when the content needs to be shared, and the compensation for the influencer.

3. Compensate fairly

This is a two-way partnership, and influencers don’t work for free. In fact, be wary of influencers who are willing to work without compensation. You run a high risk of seeing little to no results, poor quality work, and hurting your brand reputation in the influencer community. That being said, what qualifies as fair compensation varies greatly. It takes into account who you’re working with, what you’re asking of them, and the commitment required of them.

4. Work toward building long-term relationships

From the moment you first engage with an influencer to the conclusion of your collaboration, you have the opportunity to develop a meaningful relationship with them. Creating a memorable experience for them will not only improve the quality of work they produce for you, but will increase their willingness to work with you again.

Megan te Boekhorst

I brought my West Coast soul to the city of Toronto in order to build the creative empire of my dreams. In 2018, I started Sequoia Content Studio, a boutique PR and content agency that supports lifestyle businesses not only tell their story, but ensure it actually gets heard. Just two weeks before the launch, I was honoured to be named PR in Canada's PR Person of the Year. Life has been non-stop ever since.

I live boldly, believe in raw honesty, and value unapologetic vulnerability. Living with depression, I've always had a voice in my head yelling at me, telling me I'm not enough and my work isn't enough. This voice is all too common for creatives. So I'm dedicated to creating authentic content and experiences that empower young creatives to build meaningful businesses, and meaningful lives.

Isn't it time you start living #thesequoialife?