Get ready: Holiday campaigns

If you aren’t thinking about the holiday season already, it’s time to get on board! Christmas may be 83 days away, and Hanukkah starts in 60, but high-performing campaigns start in just over a month. If you’re wanting to see a boost in sales from the busiest shopping time of the year, here are some quick and easy ways you can get ready.

Holiday PR

Unfortunately, if you were hoping to see some earned brand exposure from print this holiday season, you’re too late. Most magazines begin planning their holiday issues before summer even begins. That being said, you may still be able to secure a few influencer mentions and collaborations, but you have to start cultivating those relationships now.

There are likely plenty of ways brands could work with micro influencers who have followers of 10,000 or less. These influencers are still very valuable in terms of brand awareness, pending their audience is engaged and their content is high quality. The work they do will also provide you with user generated content to promote during the season.

That’s not to say brands can’t still work with larger influencers, like Monika Hibbs or Lauren McPhillips. It will just be a little more difficult to secure those partnerships, and will certainly come at a higher cost.

Content Marketing

The best way you can prepare for the holidays at this stage of the game is in creating a rock-solid content marketing plan. The sooner you know what you’ll be doing for the holidays, the less stressed you’ll be when they actually arrive. This will also let business owners who manage every aspect of the business (from marketing to sales, operations to finances) focus on customer experience and sales more when their marketing plan is set and pre-scheduled.

Start thinking about the stories you want to tell for the holiday season. How will consumers use your product or service during this time of the year? Who would enjoy it as a gift? Are you running any special promotions for the season? Think of authentic and meaningful ways you can share these messages with your audience.

Then think of the how you want to amplify these stories. Would they be best told over video or in photo? Do you need to create special blog posts? If you have a physical location, how will you unify the look and feel of your business with your online presence?

Once you start to answer these questions, you’re on the right path to creating your holiday content marketing plan!

Event Marketing

This time of year is also a good time to host a customer appreciation event or take part in holiday events happening in your community. These can be good for both brand exposure, increasing brand loyalty, and driving sales at this time of year.

Hosting an event can be a costly endeavour, but it’s also a great way to humanize your brand and build authentic relationships with your customers. Shopping parties make great events for retail businesses, or a simple cocktail event can do the trick. Keep in mind though, it’s a busy season for events and you’ll want to start promoting your date as soon as possible so it’s makes it into your audience’s calendar. Don’t forget to have someone photographing the event so you have content to utilize after the celebration ends!

If you’re a product line and you’ve signed up to be a vendor at a holiday market, you know you need to be planning your booth already. Be sure to also promote your market through your content channels and have visitors to your booth sign up for your mail list. You want to utilize your participation at the market as much as possible to gain the most boost to your brand.

Though Halloween and Remembrance Day are still to come, businesses need to be proactive in planning their holiday marketing plan in order to see the biggest return in the season. If you need support in executing your holiday campaigns, we are taking on a limited number of clients for the season. Book a call to chat with us about your opportunities.

Megan te Boekhorst

I brought my West Coast soul to the city of Toronto in order to build the creative empire of my dreams. In 2018, I started Sequoia Content Studio, a boutique PR and content agency that supports lifestyle businesses not only tell their story, but ensure it actually gets heard. Just two weeks before the launch, I was honoured to be named PR in Canada's PR Person of the Year. Life has been non-stop ever since.

I live boldly, believe in raw honesty, and value unapologetic vulnerability. Living with depression, I've always had a voice in my head yelling at me, telling me I'm not enough and my work isn't enough. This voice is all too common for creatives. So I'm dedicated to creating authentic content and experiences that empower young creatives to build meaningful businesses, and meaningful lives.

Isn't it time you start living #thesequoialife?