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Influencer marketing has exploded in popularity in recent years, and for good reason.
Working with online influencers is a valuable way to improve brand awareness, improve your SEO, increase customer trust in your brand and strengthen the online engagement with your social media channels.
User-generated content (UGC) is key in today’s content-dominated world. Not only is it highly influential (84% of millennials say UGC specifically influences their purchases) and incredibly trusted (47% of millennials and 36% of baby boomers trust UGC whereas only 25% of both demographics say they trust branded content), but UGC is incredibly versatile for brands who are able to repurpose the content strategically and effectively. And the more a brand shares UGC, the more customers want to see their content being shared.
If you aren’t thinking about the holiday season already, it’s time to get on board! Christmas may be 83 days away, and Hanukkah starts in 60, but high-performing campaigns start in just over a month. If you’re wanting to see a boost in sales from the busiest shopping time of the year, here are some quick and easy ways you can get ready.